Radically responsible design.

DeLine Design is a Minneapolis-based interior design studio.

My independent practice was born to practice socially and environmentally responsible design with integrity. DeLine Design lives local, designs inclusively, and boldly questions the status-quo of how the interior design industry operates. DD proposes a new, more accessible design process in a way that uplifts community-based collaborators.

I’ve returned to Minneapolis to replace corporate life with a reconnection to community. Starting my business is my way of better affirming a design practice of integrity. I believe “good design” is not a product. It is a service founded on empathy.

Bethany DeLine

GUIDING PRINCIPLES

Values influencing DeLine Design work

Community

The desire to better connect with my clients and community was the driving force behind my leap to independent work. In addition to directly serving my community, I am evolving a socially responsible process that challenges how interior design work is done, including:

Prioritizing BIPOC, LGBTQIA+ and small local businesses for services and sources
Prioritizing social enterprise sources
Celebrating collaborators
Volunteering with Rebel C Suite, an organization amplifying voices from groups underrepresented in the design industry
Contributing to school design programs as a presenter and mentor
Acting as an advocate for fair domestic labor standards (especially furniture manufactured at correctional industries)

Environmental Responsibility

Construction and demolition waste is the #1 source of trash! In addition to landfill waste, modern building materials can leave a toll on the earth through unsustainable sourcing, product shipping emissions, and short-lifespan products. To do the least harm, my work prioritizes:

Rapidly renewable, low-VOC, recyclable, sustainably harvested materials
Donating functional unwanted fixtures to be reused via Habitat for Humanity and Better Futures MN
Local trades and products
Refreshing items already owned
Sourcing pre-owned vintage, antique, and even thrifted items!

Financial Accessibility

I want design to be accessible to people beyond typical luxury markets. To bridge the gap, I offer a range of service offerings. The benefits of an optimistic, healthy space should not be limited to those who can swallow a huge fee. Flexible service offerings are available upon request and include:

Free 30-minute consultation
Offering options for “self-procurement,” allowing individuals to hunt for thrifted or vintage deals, saving money on goods and avoiding product mark-ups
Integrating DIY options
Reduced rates for charities, nonprofits, and individuals experiencing hardship
Working with any size budget

THE PROCESS

Intake
Pricing
Exploration & Development
Narrowed refinement
Execution